Dr. Kyra Bobinet brings over three decades of relentlessly pursuing the science, design, and technologies of behavior change. As a national speaker, bestselling author and CEO-founder of engagedIN, a neuroscience-based design firm, Kyra devotes her life to cracking the code of WHY we engage in our health. Everyday, she and her team use neuroscience to make products and communications more engaging—including the development of their own behavioral iteration engine. For her work, Kyra received the 2015 Innovator Award from Harvard where she received her Masters in Public Health. She earned her medical degree at UCSF School of Medicine. Dr. Bobinet is the author of Well Designed Life: 10 Lessons in Brain Science and Design Thinking for a Mindful, Healthy, and Purposeful Life. She has been featured by the Wall Street Journal, New York Times, Huffington Post, ExperienceLife and NPR. She has created health start-ups, blockbuster products, health apps, big data algorithms, and evidence- based programs in mind-body & metabolic medicine. A former executive at a large payer, she has designed large-scale population health management and wellness interventions that yielded ROI for Fortune 500 companies. Dr. Bobinet, co-teaches patient engagement and health design with Dr. Larry Chu at Stanford School of Medicine, and studied in BJ Fogg’s behavior design lab. When she’s not geeking out on neuroscience, you can find her engaged in building her 160-acre neuroscience design training center, CHANGE, in the Santa Cruz Mountains.